Features ECHO Framework Pricing

ECHO Framework

The science behind brand-audience resonance. Measure what truly matters: the connection between your brand and your audience.

Get Your Free ECHO Analysis →

🌊 Born from Nature

Just as sound reflects back, brands that resonate create lasting connections

In nature, communication is simple: You speak, they hear, they understand, they respond. The ECHO Framework brings this natural flow to brand communication.

🎯
Source
Your brand identity
💬
Message
What you communicate
📢
Channel
How you reach them
❤️
Target
Who receives it
When all four elements align perfectly, your brand doesn't just reach your audience—
it resonates with them.

What Does ECHO Stand For?

E
Engagement
Message
C
Core
Source
H
Harmonic
Target
O
Outreach
Channel

4 Dimensions of Resonance

Each dimension plays a critical role in building brand-audience connection

💬

E - Engagement Message

How compelling and clear is your brand's value proposition? Does your message immediately capture attention and communicate what makes you unique?

We analyze:
  • Headline clarity and impact
  • Value proposition strength
  • Messaging consistency
  • Call-to-action effectiveness
🎯

C - Core Source

Is your brand's identity authentic and well-defined? Do you have a clear position in your market that differentiates you from competitors?

We analyze:
  • Brand positioning clarity
  • Unique selling proposition
  • Authenticity and consistency
  • Visual identity strength
❤️

H - Harmonic Target

How well do you understand and connect with your ideal audience? Are you speaking their language and addressing their actual needs?

We analyze:
  • Audience alignment
  • Content relevance
  • Emotional connection
  • Trust-building elements
📢

O - Outreach Channel

Are you reaching your audience through the right channels with the right frequency? Is your technical infrastructure supporting your message?

We analyze:
  • Website performance
  • Mobile experience
  • SEO optimization
  • User experience flow

How ECHO Analysis Works

From your website to actionable insights in 4 simple steps

1

We Analyze

Our AI scans your website content, structure, and user experience

2

AI Attributes

Advanced algorithms measure your performance across all 4 ECHO dimensions

3

You Get Scores

Receive detailed scores for each dimension plus an overall resonance rating

4

Take Action

Get prioritized recommendations to improve your brand resonance

Start Your Free Analysis →

Understanding Your Score

What does your ECHO resonance score mean?

8.0-10 Exceptional Resonance

Your brand energy is perfectly aligned with your audience. You're creating powerful connections.

6.0-7.9 Good Alignment

You're on the right track with solid brand-audience connection. Small optimizations can boost resonance.

4.0-5.9 Needs Optimization

There's disconnect between your brand and audience. Focus on specific dimensions to improve resonance.

0-3.9 Major Disconnect

Significant misalignment between brand energy and audience needs. Strategic repositioning recommended.

💡

Why ECHO Matters

Traditional SEO tells you if you rank. ECHO tells you if you resonate.

Rankings bring traffic. Resonance brings connection, loyalty, and conversion. Focus on both for maximum impact.

From the Book

"Marketing Resonance"

ECHO Framework is derived from this groundbreaking book by Giray Aslan - "Marketing Resonance: The Hidden Law of Attraction Behind Standout Brands" - which explores how brands can create magnetic pull using natural communication principles.

Turkish edition "Pazarlamada Çekim Yasası" available now
English edition coming Q1 2026
Learn More About the Book →
Marketing Resonance Book Cover

Frequently Asked Questions

What makes ECHO different from traditional SEO?
Traditional SEO tells you what ranks in search engines. ECHO tells you why your brand resonates with your audience. While SEO focuses on technical optimization and keywords, ECHO measures the emotional and psychological connection between your brand and your target audience across 4 key dimensions.
How is the ECHO score calculated?
Our AI analyzes your website content, structure, and user experience across the 4 ECHO dimensions: Engagement Message, Core Source, Harmonic Target, and Outreach Channel. Each dimension receives a score from 0-10, and these are combined into an overall resonance score.
Can ECHO replace my current SEO strategy?
ECHO complements rather than replaces traditional SEO. Think of SEO as getting found, and ECHO as creating connection. Use SEO to drive traffic and ECHO to ensure those visitors resonate with your brand message. The best strategy uses both: SEO for visibility, ECHO for conversion and loyalty.
What's a good ECHO score to aim for?
Scores above 7.0 indicate strong brand-audience resonance. However, the journey matters more than the number. Focus on improving your weakest dimension first for the biggest impact. Even improving from 5.0 to 6.5 can significantly impact your brand's connection with your audience.
How often should I check my ECHO score?
We recommend quarterly ECHO audits to track your brand resonance evolution. However, you should run a new audit after any major website redesign, rebrand, or significant content updates to ensure your changes improved rather than disrupted your brand-audience connection.

Discover Your Brand's Resonance

Get your free ECHO Framework analysis and unlock insights into your brand-audience connection

Start Free Analysis →

No credit card required • Results in 60 seconds