Marketing Resonance
The Hidden Law of Attraction Behind Standout Brands
Stop pushing messages. Start creating magnetic pull. Learn why some brands effortlessly attract their ideal customers while others constantly struggle for attention.
TURKISH EDITION
- 120+ pages of marketing insights
- PDF format - Read on any device
- Instant download after purchase
- Includes case studies & examples
ENGLISH EDITION
- Launch notification priority
- Early bird discount access
- Updated examples and case studies
What Readers Say
Real feedback from marketing professionals and entrepreneurs
"I attended a training program where Giray was the instructor, and it completely transformed my approach to marketing. His deep expertise and unique perspective opened my eyes to strategies I'd never considered before."
"Received excellent and detailed SEO training from Giray. His practical approach and real-world examples made complex concepts easy to understand and implement immediately."
"Very effective training sessions that delivered real results. Giray's framework provides a clear roadmap for building brand resonance that actually works."
"Very valuable insights and guidance that have shaped how I approach marketing strategy. The ECHO Framework is a game-changer for understanding brand-audience dynamics."
About The Author
About The Book
Traditional marketing is about pushing messages to customers.
This book introduces a radically different approach: creating resonance that naturally attracts them.
"Marketing Resonance" reveals why some brands effortlessly attract their ideal customers while others constantly struggle for attention. Based on years of research and practical application, this book introduces the ECHO Framework - a proprietary methodology for measuring and optimizing brand-audience resonance.
Learn how to align your brand's Engagement Message, Core Source, Harmonic Target, and Outreach Channel to create campaigns that resonate deeply with your audience. This isn't theory – it's a proven methodology used by successful brands worldwide, now distilled into actionable frameworks you can apply immediately.
Whether you're a marketing professional seeking new frameworks, a brand manager building authentic connections, or a startup founder creating a magnetic brand, this book provides the strategic foundation for marketing that pulls rather than pushes.
The ECHO Framework
Four dimensions that determine how brands create magnetic pull
Engagement Message
How your brand communicates and connects with your audience. Learn to craft messages that resonate at a frequency that naturally attracts your ideal customers.
Core Source
The authentic foundation of your brand. Discover how to build from a genuine core that creates sustainable resonance rather than temporary attraction.
Harmonic Target
Alignment with your audience's values and aspirations. Master the art of finding and connecting with audiences who naturally resonate with your brand.
Outreach Channel
The environments where resonance occurs. Learn to select and optimize channels where your message can create the strongest harmonic response.
From Book to Platform
This Book Introduced the Framework. ECHO Platform Brings It to Life.
📚 In the Book
- Learn the theory
- Manual worksheets
- Generic examples
- Study case studies
💻 On the Platform
- See it in action
- Automated analysis
- Your actual brand
- Become a case study
The platform automates the ECHO Framework analysis, giving you actionable insights in minutes instead of hours.
Try ECHO Platform Free →